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Oh, and it now offers that quaint little device called the iPhone 5.
Though T-Mobile has only activated the 4G
network in Baltimore, Houston, Kansas City, Las Vegas, Phoenix, San
Jose, and Washington D.C. for now, the company plans to gradually expand
coverage to 200 million people by the end of the year.
T-Mobile's rollout will run on its existing
HSPA+ network, which has theoretical data download speeds that are
faster than the LTE networks of AT&T and Verizon (VZ, Fortune 500).
T-Mobile also claims it has 50 percent more bandwidth than AT&T (T, Fortune 500),
which in a perfect world would mean that it could handle more people
and suffer less of a performance hit. All of this, mind you, is
apparently without the added spectrum it is going to get from its
pending acquisition of MetroPCS.
But technical touts aside, T-Mobile is pairing
this rollout with an aggressive pricing plan for consumers which tosses
contracts to the side but requires consumers to pay full price for their
phone.
Phones can be paid in full up front. Eligible
consumers can also put $99 down, and pay $20 a month over two years.
Once that phone is fully paid for, T-Mobile will unlock the phone with no questions asked, allowing users to select any carrier they wish.
Conversely, many unlocked phones from other
carriers, including the iPhone 5 and 4S will be accepted and fully
compatible with T-Mobile's network.
Mobile plans cost either $50, $60, of $70 a
month, providing unlimited voice and text with 500 megabytes, 2
gigabytes or unlimited data, respectively.
T-Mobile CEO John Legere insists its customers
will save money in the long run because its plans are cheaper. In truth,
the cheapest AT&T plan costs a little less over the span of two
years than the cheapest T-Mobile plan with a new iPhone 5 from Apple (AAPL, Fortune 500).
But when you make the bump past the cheapest
plans, the value of T-Mobile's unlimited offerings rises -- especially
considering that data tethering is thrown in for free.
All of this makes T-Mobile sound like a very
alluring option for those currently disgruntled with their carriers. The
big wild card will be whether the T-Mobile network can live up to its
performance claims.
HomeLong stuck in fourth place, T-Mobile made itself a relevant mobile player in the United States again on Tuesday, with plans to rapidly roll out its 4G LTE network and offer bargain plans with no contracts to entice potential customers.
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